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Description
Greener MarketingDiscover the essential read for anyone looking to deepen their understanding of sustainable marketing with **Green Marketing Manifesto Revisited**. This authoritative guide is a timely sequel to the critically acclaimed bestseller, **Green Marketing Manifesto** (2007) by John Grant. As climate change captivates public discourse, this 2020 edition delves into the urgent need for companies to embrace genuine sustainability rather than greenwashing.
Discover the essential read for anyone looking to deepen their understanding of sustainable marketing with **Green Marketing Manifesto Revisited**. This authoritative guide is a timely sequel to the critically acclaimed bestseller, **Green Marketing Manifesto** (2007) by John Grant. As climate change captivates public discourse, this 2020 edition delves into the urgent need for companies to embrace genuine sustainability rather than greenwashing. Designed for marketers, business leaders, and eco-conscious consumers alike, it uncovers the principles behind effective sustainable branding and marketing strategies.This comprehensive book features 272 pages of insightful case studies and the latest trends in sustainability. You'll explore crucial concepts such as eco-labeling, transparency, the circular economy, and sustainability-driven finance. Understand how brands like Unilever pioneer ambitious environmental goals while achieving market leadership. Learn how innovations like electric vehicles and plant-based products are defining the future of consumer goods, all while driving the movement towards a green recovery.
Filled with cutting-edge insights, this book emphasizes the dual importance of understanding sustainability and recognizing its impacts on consumers. With fast-tracked knowledge necessary for driving authentic engagement, this guide serves as a roadmap for marketers and businesses aiming to promote genuine sustainable practices. Ideal for professionals committed to making a positive impact, it provides the tools required to navigate today's eco-conscious marketplace.
Condition: BRAND NEW
ISBN: 9781119689119
Year: 2020
Publisher: John Wiley & Sons (UK)
**Delivery Information**: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119689119
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 272
Description:
***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant™s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book take
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Rottweiler approved
Color: Purple
My Rottweiler puppies love these bones. I feel good about letting them play with these and not worry they will break or that they can choke because they are durable and a good size and weight. I like the variety and can put peanut butter on the crevices if I want to give as a treat. Worth the money!
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Reviewed in the United States on June 7, 2026
★★★★★ 5
Durable, lightweight, dogs love em
Color: Purple
The most durable, perfect weight,all 3 dogs have the best time chewing them. Easy to unpack and carry around. All 3 dogs enjoy, this is my 2nd time purchasing in a year, they last about 6 months per purchase time
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Reviewed in the United States on May 17, 2026
★★★★★ 5
Perfect for the aggressive chewer
Color: Purple
I purchased these because I have a 1-year-old black lab redbone coonhound mix who destroys every toy and Bone. I have gotten him in a short amount of time... These things have outstanded this little guy and he is still enjoying them!
Keeps him occupied and satisfies his chewing for hours!
And he leaves my shoes alone haha
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Reviewed in the United States on June 10, 2026
★★★★★ 5
Best for all chewers!
Color: Purple, Color: Purple
I purchased in February and waited until ive had them long enough to make a justified review. I have a very VERY aggressive chewer. He destroys every toy he gets within minutes or a hour. We didnt expect much out of these but why not. Let me tell you... they only have small teeth dents. No cracks, no breaks, no chunks missing, none in the trash, no bleeding gums... nothing. My chewer loves them. First day he just stared at them like they were alien objects but after we played fetch a few times it was on!! Now all three dogs chewer on them. I would say im purchasing again but I dont know when that will be lol I highly recommend to anyone!! Photo is taken today 6/4/26
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Reviewed in the United States on June 4, 2026
★★★★★ 4
My pit bull loves them.
Color: Purple
I picked up the Frienhund Tough Dog Toys 3-pack for my large, heavy chewer, and overall I’m pretty impressed. Right out of the box, the toys feel solid and well-made—definitely more durable than your average chew toy. My dog usually destroys new toys within a day or two, but these have held up significantly longer, which is a big win.
They also do a great job of keeping him occupied. The shapes and textures seem to keep his interest, and I’ve noticed less destructive chewing on furniture since introducing these. That alone makes them worth it.
The only reason I’m giving 4 instead of 5 stars is that while they’re very tough, they’re not completely “indestructible” (despite the claim). After a couple of weeks of heavy use, there are some visible wear marks. Still, compared to most other toys we’ve tried, these last much longer.
Overall, a great option for medium to large dogs that are aggressive chewers—durable, engaging, and a solid value for a 3-pack.
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Reviewed in the United States on April 17, 2026